ISB AI Founders

Brand, deck & the launch video

Live survey · hands up, I count

You first

The whole point of today

In the next 75 minutes you build that sentence: a name, a one-liner, a 5-slide deck, and the video that carries the feeling before you say a word.

Naming

You first

Every one of these was a real pitch, more or less

Five minutes, one team, one word

Demo before you run it

Watch a naming decision · worked example

The one-liner

Bracket 1 of 4

Not a description. Not a tagline. The exact word your team locked in during the name sprint five minutes ago.

Bracket 2 of 4

“A 10th grader cramming the night before a chem final” beats “students.” The narrower the person, the sharper the sentence.

Bracket 3 of 4

“Actually understands the material” beats “24/7 AI tutoring access with adaptive difficulty.” Say what changes for them, not what your app contains.

Bracket 4 of 4

“Without the 200rmb tutor” or “without the 11pm panic.” Name the exact cost or fear that goes away, not a generic pain.

Three real one-liners

The original: “You could fit 1,000 songs in your pocket.” iPod, 2001. Same formula, decades before your app.

Act 3

Five slides, built from artifacts you already have from this week. Nothing invented.

Five slides, one shot

A real deck, from a real founder

A real company, at the exact stage you're at today. Your 5 slides only need to survive Saturday.

The slide that always goes first

What good looks like: a sentence a stranger's parent would nod at on first read, not a paragraph they have to reread.

The slide teams most want to fake

What good looks like: a real sentence a real user said this week, plus the one thing you rebuilt because of it. Not a stat you made up on the way to this slide.

Before the deck: pick a number

The menu: one-time ¥X · ¥X per month · free with one paid unlock. Pick one, write the number down. This afternoon's hunt will tell you if it was right; the deck needs it NOW.

Copy this prompt · run it now

Build me a 5-slide pitch deck outline from these real artifacts: thesis [X], strongest user quote [X], product screenshots [attached], price [X], what we changed after user testing [X]. Slide per line: headline plus one supporting sentence. No invented facts.

You already have the real artifacts: your thesis, your strongest user quote, your screenshots, your price. This is assembly, not invention. Claude drafts the structure; you check every fact against what actually happened this week.

Destination: TEAM FOLDER, storyteller owns the refine pass this afternoon.

From writing to producing

Act 4

One pipeline, 30 to 60 seconds: script to shot list to the exact prompt for every tool downstream.

The gold standard, before you build your own

A second gold standard

You first

Script vs shot list

SHOT 1 (0-3s): close-up on the phone screen, thumb opens the app.
SHOT 2 (3-8s): the problem moment, messy notes, panicked face lit by a lamp.
SHOT 3 (8-12s): the app fixes it, screen glow, shoulders drop with relief.

The meta move of the day

Tool 1 of 5 · logo

Text-to-image, tuned for clean text and shapes: the best of the logo generators for a name that needs to actually read as a word.

A minimal, modern logo for “Quizzlr”, a study app for teenagers. Clean sans-serif wordmark, one accent color, works small on a phone icon, no gradients, no clutter.

Tool 2 of 5 · footage

Image-to-video or text-to-video: feed it a shot description or a still image, it returns a few seconds of motion.

A phone screen close-up, thumb taps an app icon, the screen glows soft green, gentle camera push-in, 4 seconds, calm and warm lighting.

Tool 3 of 5 · music

Genre, mood and tempo in, a finished track out. No instrument needed, no music theory needed.

Genre: lo-fi hip hop. Mood: hopeful, a little nostalgic. Tempo: 85 BPM. No vocals. 30 seconds, builds gently, ends on a soft resolve.

Tool 4 of 5 · voice

Text-to-speech that takes tone notes, not just words: warm, urgent, whispered, excited.

Read this warm and a little conspiratorial, like you're letting the listener in on a secret: “Every student has that one night before the exam. What if you weren't doing it alone.”

Optional lane · HeyGen

HeyGen turns your script into a presenter who never gets nervous. Type the words, pick a face, get the take. Optional: real humans still win hearts, but a confident avatar beats a mumbling founder.

Tool 5 of 5 · assembly

Free, mobile-first video editor. Drop in footage, voice and music; trim to time; export. The only tool of the five your parents have also used, badly, on a birthday video.

Footage first, longest shot first. Voice track on top. Music underneath, dropped low. Captions on, always, parents watch these on mute at first. Export at 30 to 60 seconds.

The script skeleton · pain, outcome, bridge

Write your three beats first. THEN feed them to the director prompt: the script writes itself around them.

Copy this prompt · run it now

Here is my product: [one-liner], my strongest user quote, my screenshots and my price. 1) Write a 30-second launch video script with a shot list. 2) For each shot, write the exact prompt I should give an AI video tool. 3) Write the music brief for Suno (genre, mood, tempo) and the voiceover script for ElevenLabs with tone directions.

Demo before you run it

The afternoon needs momentum before it needs you. Generate one real thing right now, before anyone quietly overthinks a Suno prompt for ten minutes, so the video pipeline isn't a theory when you sit down after lunch.

Designer: open the creative-tools account card at your table now, before the clock starts. Suno, Ideogram and Runway all live under it.

Destination: CLASS CHANNEL, everyone hears everyone's first asset before lunch.

This afternoon, 13:15

Go deeper · on the portal

Checkpoint

Nothing here is optional. This is what the storyteller, designer and builder all need in hand before 13:15.

“Do things that don't scale. Charge for it.” Today you proved it.

Coming up: 15:00

Real people, real yuan, one bell ring per yuan. Three honest no's with a real reason count too. Bring your QR. Bring courage. The bell is waiting. 🔔