ISB AI Founders
Day 4 · 13:15 · 30 minutes

The launch video

ISB AI FoundersS10
Callback, not a re-teach

Name, one-liner, deck, price: all done. Today is the video.

S15 locked your name Friday morning. S13b drafted your 5-slide deck Friday afternoon. S16 put a real price on your page. One thing is left: turn all of it into 30 to 60 seconds a stranger actually watches.
The gold standard, before you build your own

One founder, one camera, no budget. Sold a company for a billion dollars.

Tap to play · youtube.com/watch?v=ZUG9qYTJMsI
The meta move of the day

You are not prompting the video tool. You are prompting the prompter.

Script
Claude
→
Shots
Runway / Pika / Kling, from your S14 assets
→
Voice
ElevenLabs
→
Music
Suno
→
Cut
CapCut
Captions on, always: parents watch these on mute first. Export 30 to 60 seconds.
The script skeleton · pain, outcome, bridge

Every great 30-second ad is three beats.

1 · Pain
The moment it hurts. “It is 11pm before mocks and your notes are in five different apps.”
2 · Outcome
Life after. “Every past paper, one place, ten seconds.”
3 · Bridge
Your product is how you get there. “PaperTrail. Never lose a note again.”
Write your three beats first. THEN feed them to the director prompt: the script writes itself around them.
Copy this prompt · run it now

The director prompt

Here is my product: [one-liner from Friday], my strongest user quote, my screenshots and my price. Here are the media assets and prompts I saved from Friday's session: [paste them]. 1) Write a 30-second launch video script with a shot list, reusing those assets where they fit. 2) For each new shot, write the exact prompt for an AI video tool. 3) Write the music brief for Suno (genre, mood, tempo) and the voiceover script for ElevenLabs with tone directions.
Demo before you run it

Watch the director prompt turn into a real asset

LIVE DEMO · no rehearsal
"Turn this one-liner, quote, screenshot, price, and my saved S14 assets into a launch video."
Real product, real output, played out loud the second it finishes generating.
YOU DO
Have your one-liner, quote, screenshot, price and Friday's S14 assets ready on screen.
Just watch this first run, don't type yet.
Notice which single line you'll paste into a tool the second it's your turn.
This exact sequence is how you open the 13:45 role-split: submit the slow stuff first, edit while it cooks.
Assigned at the 9:00 kickoff · runs all afternoon

Three roles, one team, all at once

Builder
Executes the fix list from this morning's product loop.
Designer
Submits the slow generations first at 13:45, then produces the 30 to 60 second launch video start to finish.
Storyteller
Polishes the deck and landing page copy drafted Friday. Nothing starts from a blank page.
Coming at 13:45 · lock this in now

The second the role-split starts: submit before you edit.

Suno tracks and video renders take 1 to 3 minutes to cook. The instant your afternoon begins, submit your slowest generation first, then open your deck or script and edit while it cooks. Come back for the asset when it lands. Nobody sits and watches a loading bar.
Win condition: everyone has a real asset in hand before anyone's had time to overthink it.
Exit ticket

The handoff, three lines

Leave with
A director prompt run, one real asset already generated, the video pipeline plan
Decided
Your three script beats: pain, outcome, bridge. Role lanes stay as assigned this morning: who fixes, who films, who sells.
Bring next
Artifacts staged so every generation job fires in the first 10 minutes of 13:45. Edit while it cooks.