The landing page talks to one stranger. The deck talks to a room.
Story, market, competitors, money: four things a room needs before they believe you. Twenty five minutes, right after your price went live.
ISB AI FoundersTELL THE ROOM
One idea per slide, no paragraphs
Eight slides. That's the whole deck.
1
The problem
One sentence, one image.
2
The person
Who has it, plus your strongest quote.
3
The market
How big is this, really.
4
The competition
Why you win.
5
The demo
Screenshots. Live, you switch to the URL.
6
What works
Interviews done, features live, what you learned.
7
The price
Locked twenty minutes ago. Say it plainly.
8
The ask
Try it. Feedback. A yuan on Sunday.
The billboard test
The slide is the billboard. You are the story.
Wrong
"Our platform leverages an innovative multi-step process to comprehensively address the lunch line problem for students across the school by providing a seamless..."
If you have to read it aloud word for word, it's wrong.
Right
Skip the lunch line.
If it needs 10 seconds of you talking, it's right.
Judges smell fake billions
Market size, the honest way. Bottom-up, not made up.
YOUR SCHOOL
1,200 students × 25% would actually try it (300) × ¥6 × 2 orders/week × 40 school weeks
= ¥144,000/yr
YOUR CITY
Beijing has roughly 15 international schools with the same lunch crunch (assumption, not a phone survey) × ¥144,000
= ¥2.16M/yr
YOUR COUNTRY
One honest multiplier: roughly 3x more comparable schools spread across other major Chinese cities (45 total) × ¥144,000
= ¥6.48M/yr
The rule: small-but-real beats huge-but-made-up. A ¥144,000 number you can defend beats "the education market is worth $6 trillion." A judge believes the school line, it is built from things you actually know.
Copy this prompt · run it in Claude or ChatGPT
The market prompt
"My product: [thesis]. My person: [who]. Estimate the market bottom-up: how many people like this exist at our school, in Beijing, in China? Multiply by what each would pay per year at my price [price]. Show the math in three lines (school, city, country), state every assumption, and give me one honest sentence about which number a judge would believe."
Why you win (and where you don't need to)
The competitor matrix. Four columns, the truth in each cell.
Your person cares about
LunchRush (you)
Meituan delivery
Bring lunch
Doing nothing (queue)
Speed, fed in 25 min
✓
✗
✓
✗
Know before you walk over
✓
✗
✓
✗
Allowed at school (gate rules)
✓
✗
✓
✓
Price
¥6/order
¥15–25 + delivery
Free, costs a morning
Free, costs the line
We win the two rows that decide a 25-minute lunch: speed and knowing before you go. We lose price to free options, and that's fine, free doesn't get you fed in time.
Copy this prompt · run it in Claude or ChatGPT
The competitor prompt
"My product: [thesis]. My person: [who]. Name my 3 closest alternatives, including the do-nothing workaround people use today. Build a comparison table: rows are the 3 things my person told us they care about plus price, columns are us and the alternatives. Be honest about what they do better. Then give me the one sentence that says why we win the rows that matter."
The line you say without apologizing
The money slide. Your price, locked twenty minutes ago.
"It's ¥6 per order."
Not: "we might charge maybe a few yuan." The price is already live on the page. Say the model in one breath too: 300 regulars × ¥6 × 2 orders/week = ¥3,600 a week, real money, this week.
Copy this prompt · run it in Claude or ChatGPT
The deck-draft prompt, upgraded
"Here are our artifacts: product name [X], thesis [X], strongest quote [X], market math [3 lines], competitor table [paste], price [X + model], features live [list], what we learned [one line]. Draft my 8-slide pitch deck: for each slide a headline of 6 words or fewer and one supporting line. Slides: problem, person + quote, market, competition, demo, what works, price, ask."
Exercise · TEAM, storyteller drives
FOLLOW ALONG · laptops open
Run it. Sanity-check it. Paste it.
1Run the market prompt. Say the school number out loud, would it survive a teacher's eyebrow.
2Run the competitor prompt. Build the table, including the do-nothing row.
3Run the deck-draft prompt. Paste all 8 slides into Google Slides, styled with your design system.
Kanban card
Storyteller owns: 8-slide deck, drafted and styled, market math + matrix + money slide included, by 14:05.
10:00
8-slide deck drafted and styled in Google Slides
Exit ticket
LEAVE WITH · 8 slides, styled, including your market math, your competitor matrix, and your money slide
DECIDED · The one sentence why you win
NEXT · 14:05, the feature blitz, freeze at 14:45. Tomorrow's role-split, the storyteller polishes this deck. Sunday, you say it in two minutes.