ISB AI Founders · portal
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Day 2 of 5 · CUSTOMERS · Thu Aug 6

Leave the building.

“Talk to users.” The answers are outside the building.
By 5pm: 5+ real interviews, an honest verdict, a paper wireframe, and prototype v0 underway.
Sessions
9:00
Kickoff: homework quotes + taste critique
RitualDeck ready
9:15 · 90m
The interview masterclass
Interview like a pro: the Mom Test, four questions, and a Claude practice dojo before any human.
StudioDeck ready
10:45
The real interview sprint
Build
12:15
Lunch
Ritual
13:15 · 60m
The Verdict
Turn raw interview notes into an honest verdict: REAL, WEAK, or DEAD.
StudioDeck ready
14:15
Update the plan with what you learned
Build
14:15
Claude Code 102: wireframe on paper, then prototype, together
StudioDeck ready
15:00
Build block: prototype v0 grows, screen by screen
Build
15:45
Break
Ritual
16:15
Standup
RitualDeck ready
16:45
Journal + homework brief
RitualDeck ready
Tonight’s homework · real people, 20–30 min
2 more interviews outside the family: neighbors, relatives, friends at other schools. Write down the one answer that surprised you.
Materials for the day
A bell for rotationsEvidence memo templatesInterview guides ×40
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