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Day 3 of 5 · BUILD · Fri Aug 7

Brand it. Price it. Let strangers loose on it.

“Launch fast.” If v1 doesn't embarrass you a little, you shipped too late.
By 5pm: named, branded, priced, landing page live, 5 strangers gauntlet-tested it, and your first AI media asset made.
Sessions
9:00
Kickoff: homework quotes, what the evidence said + taste critique
RitualDeck ready
9:15 · 40m
Name it, mark it: names + logos
A name that survives the four tests and a logo that works tiny, both locked before lunch.
StudioDeck ready
9:55 · 30m
Agent Mastery
You have used it for two days. Now master it: the gap loop, versioning, and never being stuck again.
StudioDeck ready
10:25
Break
Ritual
10:35 · 25m
Your front door: the landing page
The full four-zone landing page: hero, proof, how-it-works, closing ask; built from your new name and strongest quote.
StudioDeck ready
11:00
BUILD BLOCK: name, logo and landing page live at your URL
Build
12:15
Lunch
Ritual
13:15 · 25m
Price it: monetization for v1
A real price on your landing page and the one sentence you say when you ask for money.
StudioDeck ready
13:40 · 25m
The pitch deck: story, market, competitors, price
An 8-slide pitch deck with a bottom-up market estimate, a competitor matrix, and your locked price.
StudioDeck ready
14:05
FEATURE BLITZ: final features, freeze by 14:45
BuildDeck ready
14:45
The stranger gauntlet: 5 cold users test your app
BuildDeck ready
15:30
Break
Ritual
15:40 · 35m
Multimedia AI: voice, image, video, music
The AI media stack: voices, images, video, and music on demand, and one real asset made for YOUR product before standup.
StudioDeck ready
16:15
Standup: brand reveal + the most painful stranger moment
RitualDeck ready
16:45
Journal + homework brief
RitualDeck ready
Tonight’s homework · real people, 20–30 min
Put 2 people at home in front of your live URL. Watch silently. Log every confusion. Bring the log tomorrow. Optional: keep building after, checkpoint first, 30 minutes max.
Materials for the day
Design-system style cards on desksHeadphones if you have themLanding page openLocked name shortlist + logo candidates from S15Team artifacts from the weekTeam foldersThe bellWireframes from Day 2 on desks
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