ISB AI Founders · portal
4
Week / Day 4 · Sat Aug 8 / Brand, deck & the launch video
Studio · taught

Brand, deck & the launch video

A name, a one-liner, a 5-slide deck, and the full AI video pipeline: script → visuals → music → voice.

Open this session's deck →
11:00
start
75m
duration
2
exercises
3
things you leave with
Welcome

Your product works; now it learns to speak. In 75 minutes you set up the three artifacts your storyteller finishes this afternoon: the brand (name, logo, one-liner), the 5-slide deck Claude builds from your week's real artifacts, and the launch video pipeline where Claude writes the script, the shot list, and the prompts for every tool downstream: images, animation, music, voiceover.

You walk out with
A brand card: name, logo, one-liner
A 5-slide deck from real artifacts
A launch video in production
Why this session exists

People do not buy features, they remember one sentence and one feeling. The video and deck are how your Sunday audience meets your product before you say a word.

The arc, minute by minute
11:00
Naming rules + the one-liner formula, 3 candidates pick 1 STOP
11:20
The deck: Claude turns thesis, quote, screenshots and price into 5 slides
11:35
The video pipeline: Claude scripts and writes every tool's prompts
11:50
Generate: logo (Ideogram) · shots (Runway/Pika/Kling) · music (Suno) · voice (ElevenLabs)
12:05
Assembly plan for the afternoon: CapCut, 30–60 seconds
Exercises
01
Prompting the prompters
Claude writes the Runway prompt, the Suno brief, the ElevenLabs read. You direct the director.
02
The 5-slide deck
Problem · product · evidence · price · ask. Built from real artifacts, refined by you, never invented.
prompt · give this to the room verbatim
Here is my product: [one-liner], my strongest user quote, my screenshots and my price. 1) Write a 30-second launch video script with a shot list. 2) For each shot, write the exact prompt I should give an AI video tool. 3) Write the music brief for Suno (genre, mood, tempo) and the voiceover script for ElevenLabs with tone directions.
Tools in play
ClaudeIdeogram/MidjourneyRunway/Pika/KlingSunoElevenLabsHeyGen (avatar lane)CapCut
Materials to prep
Brand card templatesPer-team WeChat QR for the afternoonThe bell 🔔
The checkpoint · nothing counts unless it is live
By standup: video cut, deck done, price on the page, bell count announced.