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Week / Day 3 · Fri Aug 7 / Your front door: the landing page
Studio · taught

Your front door: the landing page

The full four-zone landing page: hero, proof, how-it-works, closing ask; built from your new name and strongest quote.

Open this session's deck →
10:35
start
25m
duration
1
exercises
2
things you leave with
Welcome

You just named and marked your product. Now it gets a front door: the page a stranger sees before they try you. One sharp headline in buyer language, your strongest quote as proof, one button. The agent builds it; the 11:45 block puts it live with your name and logo on it.

You walk out with
✓A landing page at your URL with your name and logo
✓A headline in buyer language
Why this session exists

This afternoon five strangers open your URL cold. What they land on decides whether they try the product or bounce.

The arc, minute by minute
10:35
What a landing page is and is not: it sells the visit, the app does the work
10:40
The full anatomy, four zones: hero, proof, how it works (SEE/DO/GET), the closing ask
10:46
Headlines wrong vs right + cold-called transforms into buyer language
10:52
Proof and the button: one real quote with a name; one verb, never Learn More
10:56
The four-zone landing prompt, filled; the 11:00 block makes it live
Exercises
01
Landing page, live
Run the landing prompt with your NEW name and logo, redeploy in the 11:45 block. Live before lunch.
prompt · give this to the room verbatim
Build a landing page for my product as the home page. Product name: [your new name]. Headline: [your thesis, said to the buyer]. Under it: one line on what it does, this real user quote: [strongest quote], our new logo at the top, and a big button that opens the app. Simple, clean, matches our design system.
Tools in play
Kimi Code
Materials to prep
Locked name shortlist + logo candidates from S15
The checkpoint · nothing counts unless it is live
12:15: every URL opens on a branded landing page.
The handoff · what the next session assumes
Leave withLanding page live at the URL by lunch
DecidedHeadline said out loud at your table
Bring nextAfter lunch: the pitch deck carries the same story to a room
← previousAgent Masterynext →The pitch deck: story, market, competitors, price