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Week / Day 3 · Fri Aug 7 / The pitch deck: story, market, competitors, price
Studio · taught

The pitch deck: story, market, competitors, price

An 8-slide pitch deck with a bottom-up market estimate, a competitor matrix, and your locked price.

Open this session's deck →
13:40
start
25m
duration
1
exercises
3
things you leave with
Welcome

The landing page talks to one stranger; the deck talks to a room. Five slides, one idea each: the problem, the person and their quote, the demo, what works, the ask. You draft it in ten minutes from things that already exist, because Sunday you pitch it in two.

You walk out with
✓An 8-slide deck with market math and a competitor matrix
✓Your price on its own money slide
✓A storyteller who owns it
Why this session exists

Sunday's showcase pitch is two minutes with judges watching. Teams that draft the deck today rehearse tomorrow; teams that start Sunday morning read slides aloud.

The arc, minute by minute
13:40
The 8 slides: problem, person + quote, market size, competitors, demo, what works, the price, the ask
13:45
Market size, bottom-up: people with the problem x what they would pay; three honest lines
13:50
The competitor matrix: 3 alternatives (including doing nothing) x the 3 things your person cares about
13:55
The money slide + the deck-draft prompt: artifacts, market math and matrix in; storyteller owns it
Exercises
01
Deck v1, drafted
Run the deck-draft prompt, paste into Google Slides, style with your design system colors. Skeleton done before S16.
prompt · give this to the room verbatim
Here are our artifacts: product name [X], thesis [X], verdict [X], strongest quote [X], features live [list], what we learned [one line]. Draft my 5-slide pitch deck: for each slide give a headline of 6 words or fewer and one supporting line. Slides: problem, person + quote, demo, what works, the ask.
Tools in play
Claude or ChatGPTGoogle Slides
Materials to prep
Team artifacts from the week
The checkpoint · nothing counts unless it is live
By 14:05: eight slides exist, the market math is three honest lines, the matrix has a winning column.
The handoff · what the next session assumes
Leave withDeck skeleton exists with market + money slides, owned on the kanban
DecidedWhich slide is weakest, named out loud
Bring nextThe 14:05 blitz is build time; storyteller polishes the deck in tomorrow's role-split; Sunday you pitch it in 2 minutes
← previousYour front door: the landing pagenext →Price it: monetization for v1