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Week / Day 3 · Fri Aug 7 / Price it: monetization for v1
Studio · taught

Price it: monetization for v1

A real price on your landing page and the one sentence you say when you ask for money.

Open this session's deck →
13:15
start
25m
duration
2
exercises
3
things you leave with
Welcome

You built it, branded it, and filmed it. Now the scariest part: a number. In thirty minutes you pick a price your person would actually pay, put it on the landing page, and practice the ask out loud, because at 15:30 you go earn your first yuan for real.

You walk out with
✓One price, live on the landing page
✓One rehearsed ask sentence
✓A first-dollar plan: who you ask first
Why this session exists

A product without a price is a school project. The first-dollar hunt only works if the price and the ask are decided BEFORE you stand in front of a stranger.

The arc, minute by minute
13:15
Price is about value, not effort: what is the pain worth?
13:21
Three simple models for v1: one-time, per-use, monthly; pick ONE
13:26
The price test: would your person pay this TODAY? The ten-yuan anchor
13:31
The ask, one sentence + silence; price goes on the landing page, live
13:36
Rehearse the ask; the pitch deck at 13:40 carries this price to its money slide
Exercises
01
Price it, live
Pick one model, one number. Builder puts it on the landing page and redeploys before the hunt.
02
The ask, rehearsed
One sentence: what it is, what it costs, then silence. Say it twice at the table before you say it to a stranger.
prompt · give this to the room verbatim
My product: [thesis]. My person: [who]. Interviews said the pain is worth about [what you heard]. Propose 3 price points with a simple model each (one-time, per-use, or monthly), say which one a Chinese high school family would actually pay this week, and write the one-sentence ask I say out loud when I ask for the money.
Tools in play
Claude or ChatGPTKimi Code
Materials to prep
Landing page openThe bell
The checkpoint · nothing counts unless it is live
Before the blitz: a price live on every landing page.
The handoff · what the next session assumes
Leave withA price on the live URL + the ask sentence
DecidedWhich teammate makes the first ask tomorrow
Bring nextThe 14:05 blitz finishes features; gauntlet strangers at 14:45 see the price; the first-dollar hunt rings the bell tomorrow 15:10